sophia fang

Pandemic Pivots

marketing during a global pandemic

Marketing during a global pandemic


product launches

Honeycomb Relief Loans

  • Landing page design (business-facing)

  • Creative collateral

  • Email and social media launchs

Honeycomb Loyalty Bonds

  • Landing page designs (business- and consumer-facing)

  • Infographics + other creative collateral

  • Email and social media launchs

Small Business COVID

Honeycomb Relaunch Loans

  • Key messaging

  • Landing page design (business-facing)

  • Creative collateral

  • Email and social media launchs


marketing strategies

#PandemicPivots Small Business Webinar Series

  • Launched a webinar series interviewing respected small business owners about the creative pivots they’ve made to keep their business strong during the pandemic

  • Past features: Paul Family Farms, Nex Level Fitness, Knotzland

Blog Post: How to Apply for the Paycheck Protection Program (PPP)

  • Created an informative guide demystifying the Paycheck Protection Program’s application process

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Honeycomb Alumni Business Gift Card Giveaways

  • Raffled off gift cards to Honeycomb alumni businesses including Red Star Kombucha, Abjuration Brewing, The Speckled Egg, and My Goodness

Blog Post: How to Support Local Businesses during COVID-19

  • Highlighted 9 ways that community members can support small businesses at the start of the lockdowns

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